Fossil Cove Brewing Company's Frost Fest: A Triumph Amidst Challenges
OBJECTIVE
In 2016, Fossil Cove Brewing Company ventured into hosting their first-ever outdoor winter beer festival, Frost Fest. After facing cancellations due to COVID-19 in 2021 and 2022, the challenge was to relaunch the event more successfully than ever in 2023.
CHALLENGES
Overcoming pandemic-related disruptions and ensuring the 2023 Frost Fest's success were significant challenges. Our goal was to reintroduce the event in a grand way.
SOLUTION
Our boutique communications agency formulated a comprehensive marketing and communications plan to promote the festival's return. This strategy revolved around media outreach and community partnership initiatives.
Execution
Media Outreach
We targeted local and regional media outlets to generate event coverage. Engaging press releases and compelling story pitches highlighted Frost Fest's uniqueness and its positive community impact. Our efforts secured 20 articles for earned media.
Community Partnerships
Leveraging Fossil Cove Brewing Company's existing connections with local non-profits, we established meaningful partnerships. Non-profits that aligned with the festival's mission were approached, resulting in valuable collaborations. One such collaboration was formed with a local food bank, further promoting the event's positive community impact.
Results
Media Coverage
Our efforts led to the publication of 27 articles, reaching 6.43 million unique readers.
Editorial Value
The earned media generated an estimated editorial value of $59,483.37.
Event Success
Frost Fest sold out all available tickets, and sponsorships totaling over $30,000 were secured.
27 Articles Published
6.43 Million Readers
$59k Editorial Value
$30k Secured
Conclusion
The return of Frost Fest Outdoor Beer Festival marked a resounding success for Fossil Cove Brewing Company and the community. Our boutique communications agency's strategic approach resulted in a sold-out event, extensive media coverage, and a substantial return on investment. It showcased Fossil Cove Brewing Company's dedication to the community and their adaptability during challenging times like the COVID-19 pandemic. The event solidified Fossil Cove Brewing Company's position as a leading craft brewery in Fayetteville, Arkansas, and demonstrated their commitment to creating memorable and impactful community experiences.