Success Stories

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USL Arkansas Launch


OBJECTIVE
Introduce Northwest Arkansas to professional soccer with a comprehensive communications plan designed to raise awareness about USL Arkansas and to foster positive community partnerships.

RESULTS
82 articles published, 15.3 million unique readers, and 48,949 journalists reached. The estimated total advertising value equivalent (AVE) of the media coverage was $1.91 million. The USL Arkansas launch set the stage for a promising future as a leading sports organization in the region.

82 Articles

15 Million Readers

48k Journalists Reached

$1.9 Million AVE