Social Media Manager

Location: Fayetteville, Arkansas

Type: Full-Time

Department: Social Media

Reports to: Managing Partner

Level: Mid-Level, 3-5 years of experience preferred

About AM Group

AM Group is a women-owned communications agency based in Northwest Arkansas with a reputation for strategic storytelling that drives visibility, credibility, and community engagement. We work with brands building Arkansas' future — across real estate, hospitality, arts, sports, higher education, and community organizations.

We don't wing it. We don't take on work we can't do well. And we are looking for people who feel the same way.

The Role

We are looking for a Social Media Manager to join our social media department and take ownership of day-to-day content, strategy, and community management across a portfolio of client accounts. This role is part creator, part strategist, part project manager — and fully accountable for the quality of what goes out the door.

You will work alongside our PR and account teams to make sure social media tells the right story for each client, on the right platform, at the right time. You know Instagram and TikTok inside out. You know what performs on LinkedIn and why Facebook still matters for certain audiences. And you stay current on what's changing, not because someone asked you to, but because you find it interesting.

What You'll Do

Content Creation

  • Shoot and edit photo and video content for client accounts across Instagram, TikTok, Facebook, and LinkedIn

  • Edit short-form video with a real eye for pacing, sound, and storytelling, not just trimming clips

  • Write captions that sound like each client, not like a template

  • Build shot lists and creative briefs for planned shoots

  • Design graphics and assets in Canva that stop the scroll

  • Stay on top of platform trends — formats, sounds, features — and actually use them

Platform & Account Management

  • Own the social media strategy for your assigned accounts with support from Account Directors

  • Build and manage monthly content calendars across Instagram, TikTok, Facebook, and LinkedIn — themes, formats, cadence, and campaign moments

  • Schedule and publish content using Metricool

  • Keep clients informed and confident — responsive communication, no surprises

  • Work with the PR team to make sure social and earned media are telling the same story

  • Flag when something isn't working and come with a plan, not just a problem

Influencer & Partnership Management

  • Manage AM Group's micro and local influencer programs across client accounts — from identification and outreach to contract coordination and campaign execution

  • Build and maintain an active influencer roster for relevant client categories

  • Brief influencers clearly, track deliverables, and report on campaign performance

  • Identify organic partnership opportunities between clients and local creators or community figures

Community Management

  • Monitor and engage with audiences across all managed platforms — comments, DMs, mentions, tags, and reviews

  • Respond in each client's voice, not a generic one

  • Surface user-generated content opportunities and put them to use

  • Manage online review monitoring where it's in scope

Analytics & Reporting

  • Track performance across Instagram, TikTok, Facebook, and LinkedIn using Metricool and native platform tools

  • Report on engagement, reach, follower growth, video views, saves — and what they actually mean

  • Deliver monthly reports that include real takeaways and a clear recommendation for what's next

  • Use the data to make better content decisions, not just to fill a report

Team & Client Collaboration

  • Work with Account Coordinators and interns — give clear direction and help them get better

  • Share what you're learning about platforms and trends with the broader team

  • Show up to client meetings prepared and confident — this is a client-facing role

What We’re Looking For

Experience

  • 3–5 years managing social media in an agency or multi-client environment

  • Deep, working knowledge of Instagram, TikTok, Facebook, and LinkedIn — how each platform works, who uses it, and what performs

  • Hands-on content creation experience — you can shoot, direct, and edit, not just plan and schedule

  • Experience managing influencer programs — outreach, briefs, tracking, and reporting

  • Strong copywriting with the ability to hold different brand voices across different clients

  • Proficient in Metricool or a comparable scheduling and analytics platform

  • Comfortable in Canva; Adobe Suite experience is a strong plus

  • Organized enough to run multiple accounts without things slipping

  • Comfortable presenting your work and defending your thinking in a client meeting

Who You Are

  • You are curious about this work — you follow accounts you love, you notice what's working, you think about why

  • You take ownership of your accounts from start to finish

  • You care about Northwest Arkansas and the brands building something here

  • You are a good teammate — generous with your knowledge, easy to work with, low on ego

  • You want to grow and you're willing to put in the work to do ita

What AM Group Offers

  • Work that is genuinely connected to the community you live in

  • A small, founder-led team where your contributions are visible and valued

  • Strategy-first culture — we think before we act, and we do the work well

  • Competitive salary commensurate with experience

  • 401k with 3.5% match

  • Health insurance — employer contribution toward premium

  • Unlimited PTO

  • Robust paid holiday calendar

How to Apply

Send your resume and a portfolio of social content you personally created — ideally for hospitality, lifestyle, community, or real estate brands. Show us Instagram, TikTok, and anything else you're proud of.

Applications without a portfolio will not be considered. Send everything to hello@amgrouppr.com